About us

Exquisite Kenyan fishing flies from our online store.

Reel magic flies company began in 2012 as a team of trained and passionate fly tiers of for tyers, the group easily and quickly became focused on what we are now best known for – exquisite Kenyan fishing flies. These are works of skillful hand tying by local Kenyan men and women who use the vise to craft the best fly patterns used world over by renowned outfitters, guides and fly fishers of all ages. The craftsmanship on them speaks for itself.
Currently Reel magic flies is working with a large group of tiers to tie patterns that cut across different categories; Dry flies, Nymphs & Wet flies, Streamers, Saltwater flies, Salmon flies, dear hair flies, tungsten flies, euro nymphs, skull flies, egg flies, musky flies, gamechanger flies, foam flies, stoneflies, blob flies, Irish flies, buzzer flies, sex dungeon flies, popper flies, tube flies and Bass.
Our goal is to demonstrate that flies made in Africa can compete in the global marketplace, while at the same time creating meaningful employment for the tiers, in the hope that they will have an investment in, an opportunity to change their own future, and the future of their children. We have seen clearly where hope and opportunity exist in one part of the world it can impact peace and stability across the globe.

The company generates income for over 500 Kenyans directly or indirectly who otherwise might earn as little as $2,400 a year. Every end of year all our tiers including those indirectly contributing to the business collect together small hand-crafted Kenyan items as a sign of cultural peace exchange and ship them to all our customers in the USA, UK, larger European region, South Africa, Germany, Australia, Denmark, Norway, Canada, Japan, China, Chile, new Zeeland and Argentina. All materials used in our flies are GRADE AAA and are almost 100% sourced from these countries.
The following brands are incorporated in our fly tying: MUSTAD, VMC, DAIICHI, GRIPP, KUMHO HOOKS, KAMASAN, WHITING FARM, ZUCKER FEATHERS, EWING, HARELINE DUBBIN, UNI, VEEVUS, DANVILLE, WAPSI Etc. This is an assurance that the flies produced at our factory are all of very high quality and pass the test of selling in all world markets.
Shipping and logistics
About, shipping we work closely with most trusted global shipping companies such as DHL EXPLES, ARAMEX, UPS, POSTA KENYA and FEDEX which we entrust them with all our shipments and they deliver without delays and the prices are competitive lagging from 25 USD to 45 USD.